About
The studio behind the answer.
CiteWorks is a Generative Engine Optimization and web design studio founded in 2026 and based in Mumbai, India, working with brands worldwide.
Why we exist
Search moved. We follow the answer.
Buyers now ask an assistant and act on its reply. The brands engineered to be cited own that answer, so we engineer for it.
We work one focus with three levers: on-site GEO that makes your pages the passage an AI quotes, off-site authority that earns the citations engines pull from directories and communities, and web design that stays legible to both machines and people. Everything points at a single outcome, being the brand ChatGPT, Gemini, Claude, and Perplexity recommend by name.
The team
Co-founders.
Two operators, one on the mechanics of how models cite, one on client delivery.
Vedant Mehta
Vedant holds a First Class BSc in Management with Finance from Warwick Business School and an MSc in Management from NUS Business School. He works on how large language models retrieve and cite sources, the mechanics that decide which brand an AI names.
Varshika Reddy
Varshika holds a BBA in Marketing from O.P. Jindal Business School and an MSc in Management from NUS Business School. She leads client engagement and delivery, turning GEO strategy into measurable results.
Let's make you the answer.
Start with a free GEO audit, how AI describes you today, and the fastest path to getting recommended.
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